Sole Trader Campaign

DoP on HNRY's Sole Trader campaign, produced by Wellington's Couch Kumara and directed by Finn O'Connor. The campaign centred on a gardener character - a simple, grounded portrait of what it actually looks like to go it alone. Shot across a hero film and a suite of shorter cuts for pre-roll YouTube, social landscape and portrait formats. Couch Kumara bring a sharp creative instinct to everything they make, and this was no different — a tight, well-crafted campaign that trusted its subject matter.