Gazley MG X Phoenix

Gazley MG wanted a partnership video with the Wellington Phoenix that would play on the big screen at Hnry Stadium, and also work across Gazley's website and social channels. As with most player promos, time was tight: a short window with first-team players at the club's NZCIS training base in Upper Hutt.

The idea was a simple game of keep-ups, with the new MG U9 ute at the centre of it. Players pass and juggle the ball over the bonnet, around the tray and in and out of frame, dropping out one by one to climb into the cab. The last pass goes through the window to the passenger seat, the driver smiles, and they drive off together.

The hero cut is a tight 30-second 16:9 spot for the stadium screen. Alongside it we delivered a 50-second extended edit for Gazley's website and longer-form use, plus two vertical cut-downs for social: one a mini version of the main edit, the other focused on the players and the car.